Louise’s love for local history and culture brought her to Westmoreland Heritage, where she took the helm with the goal to expand reach and engagement with Westmoreland County residents and visitors.
Louise firmly believed that collaboration, a strong support network, and unity was key to successful partnerships. She quickly gained an understanding of the heritage partners’ strengths and weaknesses, and what was required to assist them navigating the ever growing world of marketing. Louise carved out a strong marketing strategy, incorporating traditional and digital platforms. Louise also launched social media accounts for Facebook, Twitter, and Instagram. She successfully secured tourism marketing grants for the organization and participated in countless community networking events to strengthen the brand awareness of Westmoreland Heritage.
Louise absolutely and thoroughly enjoyed every working moment in her role at Westmoreland Heritage. Currently, Louise serves as the Director of Partnership Development at the Laurel Highlands Visitors Bureau.